February 26, 2006

Victoria's Secret

Jason Kottke posts a link to a comparison of the 1977 and 2003 catalogs from Victoria's Secret. There are two things I noticed:

First, in 1977, the pictures were undeniably pushing product. All the captions and descriptions actually described the product, and nothing else. In 2003, the captions described the product, well, some of the time, but the rest of the time, they described experience, feeling. Very Sexy. Glamour. Dreams and Fantasies.

Second, in 1977, women had nipples, whereas in 2003, nipples are airbrushed out. Bring back the nipples!

[Not for kids]